Mar 12th, 2022
5 Ways of Using AI To Differentiate Your Software
Want to make your software stand out? Use AI. Here are 5 proven ways artificial intelligence can differentiate your SaaS product.
Consumers are becoming more demanding. And there's a need to match their expectations with better products and experiences. What makes your software different? Why should customers choose your product over what others offer? Artificial intelligence and Machine Learning are changing the face of SaaS. And according to Google CEO, Sundar Pichai, implementing AI and ML can make all the difference.
Here are 5 ways that AI will make your software exceptional:
User Intent and Predictive Analytics
Your software will benefit from a wide range of user data. And with data mining, AI can understand and reveal the intent behind a user's query. AI also offers predictive analytics to improve user experience and stop churn from your software. For example, since ML can reveal intent, it'll ultimately trigger alerts when a user is disengaging.
It’s important to track users that are disengaging or they’ll end up leaving for a competitor. But as you already know, SaaS businesses find it hard to detect when a customer is disengaging. That’s because your interaction with them is primarily through your product.
Machine learning can use predictive analysis to understand how customers are using your product or if/when usage is reducing. These insights will help you take steps to engage them and prevent customer churn.
Understand Customer Behavior
Adding new features that improve your software is cool – as long as these features ease customer pain points. If they don’t, you’re merely adding features that could make your software’s UI poor, which isn’t good for user experience.
But if you don’t want to code a cluster of meaningless features, developing AI driven software helps you understand your customers better. It provides actionable insights into your customers' behavior, helping you create targeted features that solve problems.
Improved Cybersecurity
Cloud security is crucial for SaaS products. Why not? Traditional security systems are static and reactive, meaning they require human input to study threats that have already happened and update against them.
But these systems do not protect your software from emerging cybersecurity threats. Since there are new cybersecurity malware every day, AI-powered systems change your cybersecurity approach from reactive to proactive.
Artificial Intelligence Software systems can understand suspicious patterns, detect potential threats, and isolate them from your software's infrastructure.
Hyper-Personalization
Customers now expect a product that is tailored to their specific needs. But if you don’t want to add a set of new features just yet, AI offers a smarter way to deliver hyper-personalization. It will help to customize your user’s experience and shorten their dilemma by providing quick suggestions.
By combining machine learning and constant natural language processing (NLP) based on the user’s history and recent interactions, AI can optimize the user’s interface through personalized recommendations.
Enhance Customer Support and Offer Self-Service
81% of customers try to take care of issues before reaching out to support (Harvard Business Review ). The same report found that 40% of customers contact support after they’ve tried to self-serve.
This means about half of self-service options fail. But you can differentiate your product’s self-service using AI.
Using AI Driven Applications like chatbots to provide self-service will cut support ticket costs. It also gives your customers the needed freedom to learn, explore your software, and solve problems on their own.
Smart chatbots can solve simple customer support issues, which eliminates waiting time.
Conclusion
Artificial intelligence can be a game-changer for your software. It offers lots of potential for automation, personalization, and enhanced cybersecurity. And as the competition becomes fierce, it is what differentiates your software.
